The infamous
McDonalds hot coffee
case
Everyone knows about the McDonald’s
coffee case. It was in all the media. Any time you
find yourself in a debate about frivolous lawsuits and tort reform, someone’s
probably going to bring up the incident about “that woman who sued McDonald’s
over the hot coffee that burned her and who won more than a two- million dollar
jury award.” The particulars of the case have been repeated so often that it
has begun to sound like an urban legend.
It has been routinely
cited as an example of how litigious citizens have taken advantage of America’s
legal system, but is that a fair rendition of the facts of that infamous
McDonalds coffee case? I am going to
tell you what really happened to Stella Liebeck, the 79-year-old Albuquerque,
New Mexico woman who spilled coffee on herself on February 27th 1992
and then sued McDonald’s because the coffee was too hot. I will also tell you why
the case garnered so much media attention, who funded the efforts to fight her
in court and to what end. And after reading this article, you can decide who
really profited from the spilling of the hot coffee on the woman’s groin and
surrounding areas of her butt and thighs.
The media first began telling us the
alleged story of how the woman who spilled the entire contents of McDonald's
coffee on herself did so while she was carelessly speeding down the highway with
the Styrofoam cup of hot coffee in between her legs next to her groin and how
it spilled over her and then how her high-priced lawyer convinced a credulous
jury to stick it to the deep-pocketed corporation resulting in her scoring a multi-
million-dollar jackpot against McDonalds. Guess what. It was all an urban myth.
First of all, she wasn’t the driver of
the car—it was her nephew. Secondly—they weren’t driving down the highway—they
were parked in the parking lot of McDonalds. Thirdly, the Styrofoam cup wasn’t
next to her groin—it was in between her knees. Here is what really happened.
When her nephew brought the hot coffee in
a Styrofoam cup to
his aunt, he didn’t know that the fluid in the paper cup was 180 degrees
Fahrenheit because Styrofoam lessens the surface temperature
of the cup. Nevertheless, the coffee inside the cup was scalding hot. When the coffee reaches 130
to 135°F, it is too hot to touch without being burned so you can imagine how
hot 180 degrees Fahrenheit (82.2 Celsius) is. Liebeck’s lawyers
established that McDonald’s had a policy of serving its coffee at temperatures
ranging from 180 to 190 degrees Fahrenheit to enhance flavor and ensure that
to-go cups were still warm when they reached their destinations. The coffee
that you brew at home is sufficient at about 140 degrees Fahrenheit so it
follows that there’s a significant difference between what temperature is sufficient
to brew coffee and what McDonalds believes is sufficient.
Now you will rightly ask; “How did she spill the
coffee on herself?” The answer is quite simple. When her nephew handed her the
cup of hot coffee, the cap was still on it. She had to remove it before she
could put the cream and sugar into it so she braced the cup between her knees
and then began to pry the lid from the cup. Since she was pulling the lid
upwards and towards her, it suddenly came off and the momentum she generated by
her pulling on the lid towards her resulted in all of the hot coffee coming out
of the paper cup and spilling over the area of her groin, lower butt and thighs.
Liebeck’s sweatpants absorbed the hot coffee and held
it next to her skin.
Liebeck ended up spending eight days in
the hospital. She suffered
from 3rd
degree burns on 6 percent of her body and burns of a lesser degree
on another 16 percent of her body. They were horrible burns and covered a
large area of her body. The TV show, Hot
Coffee showed its viewers her burns that required multiple operations and skin grafts to replace the burned
skin she lost. She never fully recovered before she died twelve years later in 2004 at the
age of 91.
However what most people do not know is that
other corporations had spent millions
of dollars distorting her story to promote tort reform (restricting the amount
anyone can sue for) despite the fact that McDonalds previously had over 700
complaints filed against it for serving its customers coffee that was too hot
and had cause burns to its customers. That comes around to one for every
24 million cups of coffee sold by McDonalds so to that particular corporation, the
danger was statistically insignificant—perhaps to McDonalds but certainly not
to Liebeck.
One would think that the McDonalds Corporation
would have realized that they shouldn’t serve coffee that is scalding hot to
its customers. Can you believe it? Now they serve hot coffee at a temperature
of 170 degrees Fahrenheit. Imagine if you will what would have happened to that
woman had she gulped the coffee down her throat even at 170 degrees
Fahrenheit. She would have died from
suffocation because the hot coffee while searing her throat would cause her
throat to seize up to the extent that it would close and she couldn’t breathe
anymore.
Was this unfortunate woman greedy and especially
litigious? Consider this. She initially requested only about $20,000 to cover the
$11,000
she spent in medical bills and
other related expenses. She took McDonald’s to court only after the corporation
offered her a paltry $800 as full settlement for what had happened to her. In a move
McDonald’s surely lived to regret, the restaurant countered that lowball
offer because it apparently used what they believed was common-sense logic that most people applied towards
the case when they heard about it; and that is, if you spill coffee into your
own lap, the only person liable for the accident is you.
Now here is the dizzy height of the
stupidity that McDonalds reached. The go-away offer didn’t sit too well with
Liebeck and her legal counsel, and although they made several other attempts to
settle the case out of court including an offer as high as $300,000, McDonald’s
refused to even blink. McDonald’s asked for a summary dismissal of Liebeck case
on the grounds that she was the actual cause of her injuries since she was the
one who physically spilled the coffee on herself, not McDonalds. The trial
judge rejected their motion and then told Liebeck and McDonald’s to attend a
mediation session in a last-ditch attempt to hammer out a settlement. The
mediator advised McDonald’s to settle for $225,000. McDonald’s again scoffed at
giving her money from its coffers. The case subsequently was put to the jury.
The jurors only needed four hours of
deliberation to arrive at their verdict. The jury awarded Liebeck $200,000 in
compensatory damages but dropped this sum to $160,000 since it felt that Liebeck
was 20-percent at fault for her accident. They may have felt that she pulled on
the lid too violently. The headline-generating $2.7 million Liebeck was
awarded by her jury in punitive damages which was selected by them because it
approximated two days’ worth of the revenues the McDonald’s Corporation
world-wide makes by selling its coffee. As far as the jury was concerned, the
Liebeck suit was a reasonable attempt to seek appropriate redress for a serious
harm, not about a clumsy woman trying to wring millions from an innocent
corporation.
The jury awarded Stella Liebeck $160,000 in compensatory
damages and $2.7 million in punitive damages.
Judge Robert H. Scott on appeal reduced the award of punitive damages
from $2.7 million to $480,000. He then rightly characterized McDonald’s as
engaging in “willful, wanton, and
reckless behavior.” Both parties
appealed the trial judge’s reduced figure for damages, and the two parties
eventually reached an undisclosed out-of-court settlement before the appeals
were heard by a higher court.
McDonald’s Quality Assurance Group Manager, Chris Appleton was asked this question.
“If you add up the burn history of McDonald’s, it’s over 700 burn cases and
that doesn’t surprise you?” Appleton’s answer: “I can’t say I’m surprised. I’m
glad the numbers [are] not higher. . . I’m really pleased [that] it’s not more
than that.”
What an image-damaging reply he gave. Seven-hundred
complaints about coffee that is too hot doesn’t surprise him? He should have
been ashamed to admit it.
The public relations campaign by other large corporate interests sought to employ mass misinformation to undermine the decision made by the ordinary citizens who sat on Liebeck’s jury who had heard all the evidential facts in the McDonald coffee case and then applied their legal authority to make their decision.
Does it really surprise you that other
large corporations would go that far to assist McDonalds to deny the woman what
was due to her? But then, that is what you can
generally expect from many large corporations who think that their image and
their profits are more important to them than is the safety of their customers.
They didn’t want to end up like McDonalds and have large damage awards applied
against them also. Well, here is the happy news. They failed in their endeavors
because large payouts to their customers are still being made when some of
these foolish and careless corporations also screw up like McDonalds did. They
forget that even though you step on a scorpion to stop it from stinging you,
you can still get stung by its tail anyway.
No comments:
Post a Comment