TICKETMASTER IN CAHOOTS
WITH SCALPERS
In
the past, the term “resell” was synonymous with scalpers making huge profits at
venues on the street corner waving tickets in the air, or calling out that they
have tickets, but in recent years it has become a more widely accepted form of
practice where people buy tickets they can’t use, or bought
them to make a dollar, or whatever, they use secondary ticketing sites to
resell them, there is a plethora of options to choose from. The vast
majority of these ticket sellers are scalpers.
Tthe
biggest problem is when the victims get unsavory people selling tickets,
sometimes on these websites, sometimes as 'brokers' on the side of the street
prior to the show, and they end up being copies or forgeries of real tickets,
and get turned down at the gate where they generally scan the barcode to let
the concert-goer get in. if a concert-goer purchased a ticket from a website,
he or she will likely get your money back but if you bought one from a scammer,
you will have wasted your night going to the door to find out hat you have been
scammed out of your money.
Scalpers are the scum that you see at the top of a filthy pond. And if you look closer you will see that they
are also embracing Ticketmaster as their
parents.
Ticketmaster Entertainment, Inc. is an American ticket
sales and distribution company based in Beverly
Hills, California with operations in many countries around the
world. In 2010 it merged with Live Nation to
become Live
Nation Entertainment.
Are you tired of being fleeced every time you go to a U2 concert
or other show? This is the downside of technology when fans
cannot get a ticket to a show for its face value. That is because scalpers buy
tckets in bulk from Ticketmaster and then sell the tickets to people who can’t
get tickets from Ticketmaster since the latter has no more tickets to sell. All
the seats for the shows that Ticketmaster had are now only available to the
victims who are forced to buy the tickets from the scalpers at an outrageos
increase in price.
U2
had a choice on whether tickets could be resold on Ticketmaster or not and they
allowed for resales. Moreover, Ticketmaster's Credit Card Access feature is a
false protection against scalpers because scalpers can use prepaid credit cards
and then ship the card to the buyer. All over eBay and Stubhub (an eBay
subsidiary) ticket sellers state that they will ship the tickets on a
"gift card" or "Prepaid credit card.) Bands like U2 have 100s of
millions of dollars that can buy much influence with respect to this issue of
their fans getting ripped off. People like Bono walk around talking about
morality and social justice and yet it doesn't seem to matter for their own
fans. There's a word for that. It is called hypocrisy and this practice needs
to end.
Depeche Mode fans scouring Ticketmaster’s
website for unsold seats to the band’s September 20th show, at Gexa Energy
Center in Dallas, will find $900 tickets marked “RESALE” just a few rows up
from $140 tickets sold for face value. It’s part of an experimental new
program, Ticketmaster which makes it easier than ever for artists’ fans to scalp
their own tickets online. “It’s safe,” says Jonathan Kessler, manager of
Depeche Mode. “I would rather our fan base go to Ticketmaster to look at all
the inventory of tickets rather than go, ‘Oh, that’s going to be sold out’ —
and just default over to StubHub.”
Ticketmaster and its parent company, Live
Nation, have resold tickets before. What’s new about Ticketmaster is the
artists are allowing resale tickets on the same webpage, often at the same
time, as face-value tickets. The artists themselves aren’t really scalping the
tickets. Their fans are making deals
with each other, with Ticketmaster as the middleman, just as they do on StubHub
or any other resale site.
Why would artists participate in such a thing?
Money is one reason. Just like StubHub, Ticketmaster will collect 10 percent of
buyer and seller fees on each transaction and divvy up the revenue with the artists
(depending on their contracts). Another is control. When fans resell tickets
via other resale sites, they’re in a marketplace that no artist, promoter or
Ticketmaster can do anything about that practice.
“There’s a lot of
bad options in resale — counterfeit, speculating,” says Jared Smith,
Ticketmaster’s new North American president. “This was our opportunity to do it
in a way that’s completely safe and secure.”
Artists from Van
Halen to Neil Diamond have been blocking off tickets for resale over the years
in order to make additional money through the multibillion-dollar secondary
market. They’ve almost always done this quietly, so fans don’t associate their
favorite rock stars with the traditionally shady ticket-scalping market. However,
Ticketmaster shows a resale option on
the same page in red capital letters, broadcasting that fans can buy
StubHub-style, broker-sold tickets as easily on Ticketmaster as on any other
website.
The new service doesn’t sit well with artists
opposed to scalping. In 2009, when Ticketmaster automatically shifted Bruce
Springsteen fans to its resale site, TicketsNow,
when a show sold out, fans complained so loudly that Springsteen himself had to
circulate a scathing letter opposing the move. Ticketmaster would make this
process even easier. “It definitely feels weird,” says Fielding Logan, who
oversees touring for anti-scalping Black Keys and Eric Church as part of their
management team. “There’s always been a firewall between the primary ticketing
site and the resale sites, where scalpers operate.”
Scalping
opponents such as Springsteen and Pearl Jam can turn it off, or choose
paperless ticketing, which forces fans to show ID at the door with tickets that were bought via the internet. But so
far, some 30 to 50 events have employed Ticketmaster including concerts by
Depeche Mode, Black Sabbath and Backstreet Boys. “We’ve got high hopes that it
becomes a ubiquitous part of the experience,” Smith says. “Do we think it’s
going to be widespread through the industry? Absolutely. But do we also intend
to give artists control on whether it turns on? Absolutely.”
Even
anti-scalping artists see that the resale market, if it has to exist, might as
well play out via Ticketmaster. “I don’t think the promoters are even going to
think about approaching these artists to say, ‘Hey, we’re sold out, do you want
us to activate the secondary-market option?'” says Stuart Ross, agent for Tom
Waits. “But this is just another service. Ticketmaster is trying to beat
StubHub at their own game.”
Ticketmaster is now accused of running what
looks like an underground ticket scalping project that may be driving up prices
and costing consumers millions. An investigation by the Canadian Broadcasting Corporation (CBC)and the Toronto Star claims that the box office
giant is helping scalpers buy tickets and reselling them with a secret program.
There's no federal law against ticket scalping.
There certainly should be, however Ticketmaster has publicly opposed the
practice of scalping in the past. Then
they abandoned their oposision ro scalping.
Wearing hidden cameras, journalists from the
Toronto Star and CBC posed as scalpers at a major live entertainment conference in
Las Vegas in July. That's where they found Ticketmaster representatives
appearing to pitch a company-owned resale platform used by ticket scalpers.
"They have a secret scalper program that they don't
talk about in any corporate reports," said CBC investigative reporter Dave
Seglins. He's one of the reporters who went undercover as a ticket broker from
Toronto. "What we discovered is they are selling something called TradeDesk, which is an online system. It's
purposely designed for professional scalpers. It helps manage large inventories
of unsold tickets."
Here's how it works, Scalpers
set up fake accounts to buy tickets in bulk on Ticketmaster.com since the website limits how many "tickets
one person can buy. The scalpers then sell those tickets at inflated prices on TradeDesk.
When CBC's undercover reporter asked a Ticketmaster
representative whether the company will police the use of multiple accounts, he
said, "No. I have a gentleman who's got over 200 Ticketmaster.com
accounts."
Ticketmaster can then make money off fees from the initial
ticket sale and the resold scalped ticket. For example, CBC analyzed ticket
sales for a Bruno Mars concert and calculated that Ticketmaster could make up
to $658,000 in fees – half of that coming from scalped tickets.
Seglins said. "I'm hoping from an investigation
like this, we're really bringing transparency
to this practice so that people
could look at this and ask themselves whether this is right, moral, ethical or legal,"
In a statement to the Toronto
Star and CBC, Ticketmaster says
in part that it offers "a safe and fair place for fans to shop, buy, and
sell tickets" and that it operates that "marketplace more
transparently and securely than any other." That is pure unadulterated
bull shit.
In a statement to CBS
News, Ticketmaster said, "It is categorically untrue that Ticketmaster
has any program in place to enable resellers to acquire large volumes of
tickets at the expense of consumers." It also said it has begun an
"internal review professional reseller accounts and employee
practices." In my opinion, their bullshit is just drooling out of their
mouths.
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